Tuesday, October 4, 2011
Very Impressed with Amazon Web Services Booth at the Oracle Open World!
I visited Amazon Web Services Booth at Oracle Open World today and was very impressed! While the other booths spent tons on money on the usual glitz including flashy displays, free giveaways and in some cases, even recruited local "talent" as booth eye candy [ a technical term which frequent conference goers are familiar with ;-) ], Amazon's booth was a model of its legendary efficiency - small, but very functional.
No superfluous glitz, no fancy displays, no eye candy or even chocolate candy, it was nevertheless the most useful booth in terms of dissemination of information. The 3 men-in-black (coincidence? ) efficiently directed you to a small area inside the booth where Amazon managed to put a table and chairs and host session after session of very useful technical presentations.
Unlike other booths handing out gifts and useless stuff, the only hand outs given out at AWS both were the detailed white papers (this was refreshingly different from the others).
Phew! During the lean times, companies planning to operate lean will definitely be attracted to AWS, just because their booth was such a great example of running lean operations and eliminating waste I spend a whole 2 hours attending 2 sessions, and I am NOT even actively using AWS.
Great Job, AWS team!