PayPal, an eBay division which is the
worldwide resource for internet payments and one of the frontrunners in mobile
commerce, reported more than five and a half time increase in the total number
of global mobile payments transactions on Cyber Monday of this year compared to
the same day last year.
According to the data reported by PayPal,
there was a 552 percent year over year increase in mobile payment volume while
the number of consumers who made mobile transactions on Cyber Monday this year
quadrupled.
The data reported by Paypal undeniably shows
the increasing prominence of mobile commerce.
“Technology items continue to be the hottest
trends when it comes to mobile purchases,” said Claudia Lombana, shopping
specialist at PayPal, Palo Alto, CA. “We are still continuing to see technology
and electronics as hot ticket items.”
The study also found
that the global mobile payment volume on Cyber Monday was 17% higher as compared
to Black Friday this year. The most prolific mobile shoppers on
Cyber Monday were those from New York, Houston, Miami, Los Angeles, and
Chicago; the same cities which were also reported to have the largest number of
mobile payments on Black Friday.
eBay/ Paypal also reported that U.S. shoppers
bought almost two and a half times as
many items through eBay Mobile on Cyber
Monday compared to last year. The five most popular categories on the online
auction and shopping site – excluding vehicles – were Clothing, Shoes and Accessories,
Computers and Networking, Consumer Electronics, Sporting Goods, and Jewelry and
Watches.
As Lombana said, “Mobile is playing a big role
on Cyber Monday, where people don’t have to lineup and deal with crowded stores.” “Consumers were turning to their mobile
devices because it’s convenient,” Ms. Lombana said. “Last year, on Dec. 12, we
had our biggest day for mobile.”
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